All about Vitamin C

Vitamin C is an antioxidant powerhouse that promotes healthy, youthful, glowing skin. Vitamin C can appear on the ingredient label as several different names, but the one you want is L-ascorbic acid, the most effective form.

So what’s all the fuss about?Firstly Vitamin C is a potent antioxidant, fighting free radicals and environmental damage. Free radicals are responsible for breaking down our skin’s collagen, resulting in unflattering dark spots, fine lines and wrinkles. Environmental damage is the cause of dull, rough, blotchy, discoloured and ageing skin. Daily exposure to various forms of pollution accelerate these signs of ageing, Protection from these factors will help you maintain a much healthier complexion.Vitamin C is essential for collagen production. Collagen is an anti-aging superstar, it keeps skin tight, plump and wrinkle free. After about age 25, natural collagen production decreases approximately 1% each year, resulting in loose, sagging skin, fine lines and wrinkles. Vitamin C encourages more collagen production, keeping skin looking younger for longer. Collagen is responsible for your skin’s structure and vital for rebuilding healthy skin after it has been damaged so if you suffer with mild scarring, vitamin C may help soften its appearance.Vitamin C is also a great anti-inflammatory, helping to reduce skin redness and irritation. This can also be visible in helping to reduce the appearance of inflamed acne. For rosacea, the anti-inflammatory bioflavonoids found in vitamin C help support weakened blood vessels. Researchers believe that the redness of rosacea may be caused by blood vessels that dilate too easily, therefore strengthening these blood vessels with Vitamin C can counteract the inflammationAnd finally, Vitamin C helps to even skin tone by diminishing dark spots and hyperpigmentation as it inhibits the production of excess melanin, which, in turn, helps prevent and fade pigmentation, melasma, and age spots.REFORM Skincare Vitamin C 20% is a lightweight serum containing 20% L-ascorbic acid and is our Product of the Month for March. Use code VITAMINC10 to avail of a 10% discount.

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